LION VIP
Scope of work: verbal identity, including tone of voice and editorial guidelines; website copywriting.
Studio: A Good Pear
May 2024-September 2024.
Home page copy.
Website mockup.
LION VIP is a PR agency with strategic bases in LA and NYC. After 15 years in business, founder Juliana Pires-Johnson was ready to upgrade LION VIP’s brand and web presence. In collaboration with A Good Pear, I created a verbal ecosystem that felt chic, magnetic, and luxurious, reflecting the company’s origins in red-carpet fashion.
About page copy.
Instagram mockup.