Hi! I’m an independent brand strategist and creative copywriter based in Toronto, working with brands worldwide. 

I love collaborating with women-owned agencies and brands in the wellness and lifestyle space. Specifically, defining clear positioning strategies and writing cheeky headline-driven copy.

When I’m not tippy tapping away on my computer, you can find me sewing, reading in the park, or rewatching Buffy. 

List of Services

Brand Strategy

  • Foundation: mission, vision, values, purpose

  • Positioning strategy: client personas, competitor audit, differentiators

  • Key messaging, brand voice, editorial guidelines

  • Brand and product naming

Copywriting

  • Website copywriting

  • Headlines, taglines

  • Email flows + campaigns

  • Pitch decks

  • Blogs, articles, ebooks