Hi! I’m an independent brand strategist and creative copywriter based in Toronto, working with brands worldwide.
I love collaborating with women-owned agencies and brands in the wellness and lifestyle space. Specifically, defining clear positioning strategies and writing cheeky headline-driven copy.
When I’m not tippy tapping away on my computer, you can find me sewing, reading in the park, or rewatching Buffy.
List of Services
Brand Strategy
Foundation: mission, vision, values, purpose
Positioning strategy: client personas, competitor audit, differentiators
Key messaging, brand voice, editorial guidelines
Brand and product naming
Copywriting
Website copywriting
Headlines, taglines
Email flows + campaigns
Pitch decks
Blogs, articles, ebooks